1.0.Introduction
The name of the company is The Ritz- Carlton Company. The company is situated in a tall building in Hong Kong. The company is situated at a strategic place, which acts as an attraction point for more customers (). The company began its operations with Ritz-Carlton in Boston. From the very start it was specialized in having standard hospitality services to its customers. This hotel serves as the headquarters to provide all the necessary services, which its subsidiary branches incorporate.
2.0.Line of business
The Ritz-Carlton Company is a hospitality and tourism business dealing with a fleet of hotels on a global scale. It has well established hotel facilities where customers are offered quality hospitality services. It is a luxurious company that provides products of high quality both traditional and modern. The company also provides accommodation to their customers, which are of high quality so to attract more customers it ensures that the rooms are well attended to and that all the facilities are provided. For instance it made sure that clean fabrics were provide in the rooms so as to help in scrupulous washing, there were also confidential baths in the rooms were no other people could access it apart from the person in that room. This greatly increased customers’ satisfaction hence making visit them at any other time. In the hotel wait staffs were provided with uniforms so as to distinguish them from the visitors so as to facilitate quick service of customers. Flowers were provided in all public areas to it attractive to customers. There were also lobbies that were provided for customers with private matter where they could find it conducive to discuss their matters without any interruptions. Tourism amenities offered to its customers, are made possible mostly by the location of the hotel where it gives tourist an opportunity to view the city from a high point making it possible to view it at a more pleasing point.
3.0.Events and Organization
Ritz- Carlton organized events for its customers where they could join and have fun. For instance, they organized an event that was hosted everyday on a sandbox for all people either young or old. They gave customers a chance to create souvenirs incorporating sea glasses and shells. They referred to this event as Magic Milk Sand Art. They also organized an event Caribbean style celebration with performance of still walk at sails. This helped in attracting more customers since they will be entertained by the events. The company has a well established working staff that helps in proper coordination and organization of all activities. The staffs are well trained on handling all type of customers.
4.0.Goals and Mission
Ritz- Carlton company has mission is to have its customers treated in the best way they can. They treat all their customers equally regardless where they come from. It also ensures that the quality of the products are of high quality bearing in mind that for the business to grow and to make more profit it has to meet all customers needs. The company also had a vision to be the most luxurious company in provision of luxurious products and services in the hospitality business. It also established employees’ promise which was ladies and gentlemen at the service of all customers (). This helped the customers to be at peace to ask service from any employee who is close to him. The introduction of the three means of service to customers, first the worker had to welcome the customers by inquiring his or her name and use it in giving a warm welcome with a pleasant look. This will help the customers feel welcome thus will increase their willingness to visit the place again. Second, the employees were to know the needs of a customer and see to it that they are met without failing them. Lastly they were to give a farewell to the customers using their names and more so they were to thank them and welcome them at any other time. Ritz- Carlton has a corporate strategy to manage lodging industry and make sure that is doing well to an extent of generating large amounts of profits (Mackenzie n.pag).
5.0.Management Issues
There are management issues that the company has to address in order to make the necessary changes as fast as possible so as to avoid lose of customers as result of unappealing services of conditions of the hotel. Ritz- Carlton as a brand name is traditional, hence with that idea customers have the perception that the company only offers traditional luxurious services which is not true since it incorporates both traditional and modern services. Management has an obligation of clarifying this idea by informing people that both traditional and modern luxury if offered in the hotel. The company is also facing high competition from other competitors who are dealing in the same line of business (Cooper n.pag). Therefore, that management of Ritz- Carlton needs to find additional services to offer to their customers so as to satisfy their needs. They should also try to find out the weaknesses of their competitors so as to offer services and products that they do not offer. I would consider working for Ritz- Carlton since it is a well known company with many customers from all over the world. Interaction with the customers will help me build the confidence of serving the customers better and becoming an outstanding person in the society. I would also want to work for Ritz- Carlton because it offers training to it employees which instill more knowledge to them.
6.0.Conclusion and Recommendations
In conclusion, the company the company should keep offering quality products to its customers so as to survive competition from other competitors’ doing similar businesses elsewhere. It should, also, incorporate both traditional and modern luxurious facilitates so as not to lose some customers. On the other hand, it should convince people that it does not only offer traditional services but also offer modern services. I recommend the good customer relations established by Ritz- Carlton. This facilitates in increase in the number of customers. Also, the good treatment of workers is recommendable to create a favorable working environment.
Work Cited
No comments:
Post a Comment